Manager Marketing

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Job Description

Established in 1983 as the Tourism Council of the South Pacific, the Pacific Tourism Organisation (SPTO) is the mandated organisation representing Tourism in the region. Its 21 Government members are American Samoa, Cook Islands, Federated States of Micronesia, Fiji, French Polynesia, Kiribati, Nauru, Marshall Islands, New Caledonia, Niue, Papua New Guinea, Rapa Nui, Samoa, Solomon Islands, Timor Leste, Tonga, Tuvalu, Vanuatu, Wallis & Futuna and the People’s Republic of China. In addition to government members, the Pacific Tourism Organisation also has a private sector membership base

The role is required to develop, implement and coordinate all SPTO marketing and communication activities; it is expected to enhance SPTO's digital marketing campaign by leveraging various digital platforms to promote SPTO presence and visibility in the Pacific and internationally. The role reports to the Chief Executive Officer.

Outcomes

Organisational Stakeholders
1. Effective management and marketing of the SPTO & Pacific Islands brand, ensuring brand integrity and positioning
Leading and driving the transition from traditional approaches to tourism marketing to innovations in digital marketing aligned with international expectations                          Industry investment in marketing shifts to online marketing for higher impact with cost effective approaches Develop and implement an effective annual strategic marketing plan developed and implemented, ensuring that the plan is aligned with SPTO’s vision and mission                        Timely production of marketing plans, programs and activities Planning of digital marketing campaigns ensured                          Web, SEO/SEM, email, social media and display advertising SPTO's social media presence maintained across all digital channels Performance of all digital marketing campaigns monitored, measured and reported on Marketing trends and insights identified                         Spend and performance optimised based on insights  Regular and continuous brainstorming/inception of new and creative growth strategies                    Niche markets identified Effective promotional and corporate brand management ensuring brand integrity and positioning Effective events coordination and facilitation of travel shows/road shows and the like eg. South Pacific Tourism Exchange (SPTE) Effective internet marketing services are implemented and continuously refined                                Internet and marketing training/consultation provided as and when required Membership services managed effectively to grow private sector membership Efficient coordination and implementation of the Pacific story telling specialist programme                         Programme is updated with current trends and practices of the tourism industry Cruise yachting sector marketing managed to ensure success Monitoring and evaluation drives continuous improvements to marketing program, activities and strategies
2. Effective Management and Leadership of Marketing Division
Effective implementation of SPTO’s strategic direction ensured                                Timely preparation and submission of strategic, operational and marketing functional plans and programs Marketing Division’s / functional budgets are prepared in accordance with SPTO's procedures and guidelines                             Annual Market plan implemented within the allocated budget Effective management of functional budgets Effective leadership and mentoring provided to all staff of Marketing Division                      Staff performance monitored and managed against the SPTO performance management system Operational and Statutory Compliance of the Division maintained at all times                        Compliance with internal policies and procedures as well as statutory compliance with relevant local, regional and international legislation's and conventions ensured Strong network of external stakeholders maintained to achieve organisational outcomes Continuous improvement ensured through effective leadership Effective management of the Pacific Digitisation Programme Relevant report submitted in a timely manner on the progress of the programme Strict adherence of the project timeline and any variance rectified and reported
3. Well-informed management and Board
Accurate and timely reports/information provided to the Board and Management when required Marketing reports for CEO and Board prepared and submitted Periodic reports drafted and submitted in a timely manner for decision making purposes All and other specific reports relating to events and/or incidents are submitted to the CEO and Board in a timely manner Relevant advice provided to management and Board for effective decision-making All other duties as directed by the CEO and/or the Board addressed as and when required
4. Organisation's image and value standards demonstrated and promoted at all times
SPTO values clearly communicated to all stakeholders Positive image and values of SPTO demonstrated at all times Leadership provided and teamwork promoted as a member of the Executive team Teamwork, cooperation and efficiency promoted and demonstrated within the Marketing Division A healthy, safe and environmentally aware workforce

Responsibilities - Critical Competencies

Competence	Description
Business
Strategic Development	Establish the strategic direction and steer the organisation towards its goals
Business Performance	Manage the performance of the organisation.
Change Management	Implement and manage changing situations resulting from a change in strategic/business.
Planning	Deliver results by developing, reviewing or following a work plan, action plan or operational plan.
Information Analysis	Make informed decisions by collecting and interpreting data and information
Communication	Exchange information through verbal communication
Customer
Customer Commitment	Demonstrate a commitment to customer service - both internal and external customers.
Promotion	Promote the value of the products/services offered by the organisation.
Commercial Focus	Optimize the commercial viability of the organisation.
Relationship Building	Build beneficial relationships with suppliers and stakeholders.
People
Leadership	Utilise a leadership position to influence people and events and to increase performance.
Negotiation	Reach agreement through discussion and compromise.
Innovation	Use original and creative thinking to make improvements and/or develop and initiate new approaches.
Professional
Technical Strength	Demonstrate knowledge of a specialist discipline.
Financial Application	Apply financial principles and practices.
Global Environment	Respond to globally driven changes in the organisation’s environment.

Qualifications

Qualification	Discipline	Notes
Preferred
Degree	Tourism Management, Marketing or related discipline.
Desirable
Masters Degree	Tourism Management, Marketing or related discipline.

Work Knowledge and Experience

1. More than five years relevant work experience in tourism and digital marketing and sales
2. Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
3. Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
4. Good working knowledge of Donor requirements and procedures for project implementation and reporting
5. Strong focus in the tourism industry in the Pacific is desirable
6. Strong experience in e-marketing/internet marketing opportunities and potential is desirable
7. Possess a high level of research and analytical skills and ability to analyse market trends
8. Competency in Microsoft Office Suite (Word, Excel, Access, PowerPoint, etc)
9. Proven high level of research and analytical skills and ability to understand and analyse market trends.
10. Excellent and demonstrable communication and relationship management skills.
11. Proven ability to manage conflicting priorities.

Requirements

Language Proficiency
Excellent command of both written and spoken English
Professional Associations
Membership of appropriate Professional Institution
Regulatory Compliance Requirements
Police Clearance

Interactions

Interaction	Comments
Internal
Board of Directors
Chief Executive Officer
Operational staff
External
Board Members
Contractors
Customers/Clients
Media
Promotions Agency
Stakeholders
Board Members
Donor agencies

Attributes

Attribute	Definition
Behavioural Styles
Innovative	Devises new and creative ways to do things comes up with original ideas.
Reliable	Is able to be trusted to do what is expected or has been promised, puts in a great amount of effort believing in the value of work.
Resilient	Cope positively with stress and catastrophe. Bounces back from setbacks, mistakes or misfortunes.
Detail oriented	Attends to the small elements of a task/activity, ensuring completeness and accuracy.
Energetic	Constantly active and driven to put in effort. Works hard to promote an enterprise.
Interpersonal Styles
Forthright	Speaks out frankly without hesitation, showing a direct manner.
Perceptive	Shows keen insight and understanding of issues or situations.
Realistic	Shows concern for facts and reality, rejecting the impractical.
Thinking Styles
Analytic	Able to separate things into their constituent elements in order to study or examine them, draw conclusions, or solve problems.
Well organised	Controls tasks in a well thought out and critical manner.
Imaginative	Generates ideas and images, showing creativity.
Initiative	Takes action and makes decisions without the help or advice of other people.