Digital Marketing Specialist

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Job Description

The Fijian Broadcasting Corporation is Fiji's largest media company providing radio and television services in the country. The FBC today operates a network of six radio stations; two in each of the three major languages (i-Taukei, Hindustani and English). FBC also has three television channels (FBCTV, FBC2 and FBC Sports HD).

The Digital Marketing Specialist will be responsible for developing, managing and updating the digital platforms such as Social media pages to promote FBC's products, services, and brand.

Outcomes

Organisational Stakeholders
1. Digital Marketing
Updating and managing social media and advertising accounts on Google, Microsoft, Facebook, LinkedIn and other platforms Optimizing the performances of campaigns across paid search, display, remarketing, video and social advertising Effectively communicating the value of digital marketing efforts to clients and stakeholders Continually assessing new tactics that can improve visibility and conversion Prioritizing tasks and tracking work performed across multiple clients Building brand awareness and generating real sales and return on investments Providing assistance with content creation, distribution, reporting and analysis for clients (internal & external) Continuous monitoring of digital market trends and stay abreast with technology while sourcing new potential clients Sharing of information, contacts, skills and leads with other team members Explaining of information, concepts, ideas and/ or instructions clearly, in both written and verbal form
2. Support Service
Generate innovative ideas to increase the usage of digital products Develop high quality and industry-leading digital products across web, mobile, and social media Advance and grow FBCs digital properties into marketing-leading positions Work with teams to create content that informs, educates and entertains Generate advertising revenue for FBC’s digital properties Plans and execute all web, email, social media, and display advertising campaigns. Design, build, and maintain the FBC's social media presence. Measure and report performance of all digital marketing campaigns and assesses against goals. Identify trends and insights and optimize spending and performance based on the insights. Brainstorms new and creative growth strategies through digital marketing. Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
Product's Stakeholders
1. Operational and statutory compliance
Statutory compliant to laws and regulations Health and safety compliance Environmental compliance Operationally compliant to the organisation's policies and procedures

Responsibilities - Critical Competencies

Competence	Description
Business
Planning	Deliver results by developing, reviewing or following a work plan, action plan or operational plan.
Resource Management	Deliver results through the efficient and effective allocation and use of supplies , equipment and people.
Customer
Promotion	Promote the value of the products/services offered by the organisation.
Commercial Focus	Optimize the commercial viability of the organisation.
Relationship Building	Build beneficial relationships with suppliers and stakeholders.
Quality Focus	Deliver quality.
Professional
Technology Application	Apply technology.
People
Self-Management	Manage your priorities and objectives efficiently and effectively
Innovation	Use original and creative thinking to make improvements and/or develop and initiate new approaches.
Team Orientation	Work in a team towards a common aim.

Qualifications

Qualification	Discipline	Notes
Preferred
Diploma	Sales/Marketing/Advertising	A diploma in Marketing
Desirable
Degree	Sales/Marketing/Advertising	A degree in Business & Marketing

Work Knowledge and Experience

1. Minimum 2 to 3 work work experience in marketing (Digital Marketing)
2. Certifications with Google Ads and /or Facebook blueprint- would be added advantage
3. Experience with analytics tool and project management.

Interactions

Interaction	Comments
Internal
Business Development Manager
Studio69 Team
Radio Managers
Marketing Team
External
Clients
Customers

Attributes

Attribute	Definition
Behavioural Styles
Detail oriented	Attends to the small elements of a task/activity, ensuring completeness and accuracy.
Enthusiastic	Shows high levels of excitement and interest, and expresses positive feelings.
Innovative	Devises new and creative ways to do things comes up with original ideas.
Interpersonal Styles
Team Oriented	Enjoys being with others as part of a group or team.
Thinking Styles
Flexible/Adaptable	Readily accommodates changing circumstances, modifying own behaviour and/or views. Able to adjust easily to new conditions.
Initiative	Takes action and makes decisions without the help or advice of other people.
Well organised	Controls tasks in a well thought out and critical manner.
Imaginative	Generates ideas and images, showing creativity.