Marketing and Communications Officer v (3.00)

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Job Description

The Fiji Ports Corporation PTE Limited (FPCL) is a major player in the maritime transporting industries and the operator of commercial port facilities in Fiji.

Responsible for external and internal communications of FPCL and FSHIL through a variety of channels and forums to ensure that growth is maximized and the brand remains strong. Create, maintain and implement effective related policies, protocols and campaigns; maintain strong relationships with media representatives and customers. This role reports to the Chief Executive Officer.

Outcomes

Organisational Stakeholders
1. Communication and media releases handled systematically and professionally:
Press releases researched, written and distributed to targeted media in a timely manner Media coverage collated and analyzed effectively Write engaging and timely copy for press releases and website news stories and selecting imagery A network of media contacts built and maintained for media releases develop strong working relationships Publicity and marketing strategy and material coordinated, generated and managed efficiently- publicity brochures, hand-outs, direct mail leaflets, promotional videos, photographs, films and multimedia programmes, social media, etc. Effective assistance provided to the Executive Management in managing the PR aspect of a potential crisis situation Media Communication Planner is updated with scheduled marketing and PR activities Stakeholder management ensured liaise with colleagues, stakeholders and key spokespeople liaise with and answer enquiries from media, individuals and other organizations, via telephone, email or written submissions Customer queries attended to effectively and appropriately respond to external customer complaints and liaise with respective Head of Departments and Executives while keeping the CEO informed coordinate with CEO on serious matters maintain and update customer complaint register Confidentiality, where needed, around information sharing with people, groups, organizations, publications and/or the media maintained Available to attend public relations and media related emergencies on a 24 hour basis and always alert and up-to-date
2. Effective organization and planning of Company events and Community engagement:
Organization of external and internal events coordinated and managed effectively: press conferences and press tours, exhibitions, open day events, Gala Dinner, Company Sports day, events coordinated by the Social Club, etc. FPCL's external award applications are organized and coordinated in a timely, professional and efficient manner. Awareness raised effectively to establish local connections and stimulate positive public interested in FPCL Champion FPCL's Social Corporate Responsibility New opportunities sought with community groups to drive engagement Liaise with a range of stakeholders to promote understanding and awareness in contributing towards social awareness Marketing strategies proposed within budget Sponsorship and donation opportunities sourced and managed with the approval from CEO Community relations fostered through events, such as, open days and through involvement in community volunteering initiatives Updates compiled and reported to the Executive Management Marketing projects handled efficiently in liaison with the Project Officer become FPCL's "Brand Guardian" marketing plans developed and contributions made with new ideas, initiatives and areas of improvement deliver processes and guidelines for all marketing and communication write clear design briefs for agencies assist with production and print of marketing materials Cost effective measures maintained at all times in relation to publications, event planning, promotional items and any related objects, services or events
3. Effective management of social media and content development:
Company communication medium generated, edited and distributed in a timely manner: in-house newsletters, company calendar, magazines, articles, flyers, billboard advertising, promotional items, etc. Speeches and presentations for Senior Management and Executives researched, edited and drafted in a timely fashion with accuracy  Annual report compiled and edited efficiently: collect and collate information from Head of Departments compile, collate and set-up the financial statement write-ups for the Annual Report Effective assistance provided to ICT and Risk and Compliance Unit in the development of content for collateral, website, landing pages and online directories Effective management of FPCL and FSHIL's social media/ LinkedIn/ online platforms manage, edit and produce content liaise with staff experts and develop and post engaging content, while also moderating and responding to comments, messages and other feedback Liaise with the ICT Team in developing and implementing monthly tracking and analysis to report on social media and online platform traffic identify potential new social media platforms and present innovative ideas to drive growth and increase user engagement and interaction monitor trends in social media channels, trends and strategy to ensure FPCL remains relevant in the social media space in a positive image
4. Analytics conducted and communication protocols established effectively:
Monthly business analytics on company media coverage and communications submitted efficiently Monthly business analytics submitted on external customer complaints Market research and customer surveys commissioned efficiently Department's policies are relevant, up to date and effectively communicated Policies further developed under the direction of CEO to ensure ongoing operational efficiency PR strategies planned, developed and implemented effectively Communications Protocol developed, updated and maintained  information dissemination  authority structure email etiquette  social media presence Department Call Tree, inclusive of the First Response protocol, updated, implemented and maintained in liaison with the Risk and Compliance Analyst
5. All departmental objectives addressed and completed in a timely and efficient manner:
Successful leadership of the department ensured facilitation of work ensured KPIs met and delivery of outcomes ensured to meet outcomes development and relevance of the department ensured Compilation, review and submission of all/any reports in a timely manner ensured: department annual budget accurate required information for the Annual Report submitted  Management and upkeep of the departmental budget allocations ensured Department's standard operating procedures (SOP) are relevant, up to date and effectively communicated SOPs further developed under the direction of CEO to ensure ongoing operational efficiency Business process flows maintained and monitored as per company requirements All administrative and operational records and filing systems updated, maintained and archived as per company policy Maintain all records and documents relative to the department electronically; file and back-up for access by the Management Implementation of established controls ensured New controls implemented as necessary Departmental reports and documents are uploaded on the company intranet and DMS at the end of every month or as required: Reports and documents are up to date and accurate Department calendar is updated annually and in a timely fashion Improved processes and procedures implemented      Application of technology Departmental records are up to date Compliance to policies and procedures is ensured innovative ideas and projects are recommended for improved company image and communication Effective and efficient work practices are maintained
6. FPCL's reputation, profitability and performance is supported
High professional standards contribute to the organization's success       Deadlines and service level agreements met at all times High ethical standards met at all times Excellent teamwork aimed to achieve business outcomes efficiently and effectively Organization's efficiency and improved productivity supported                                Process/systems improvement initiatives; Cost reduction initiatives Contributions made towards the organization's profits in line with the scope of the work Any other work-related task assigned by the Management that is within the capacity of the position holder is performed; teamwork is demonstrated Modern technology and innovative methods used to achieve results FPCL's image and value standards demonstrated and upheld at all times Confidentiality of all communications upheld at all times Compliance met at all levels at all times A professional and amiable relationship maintained with all stakeholders

Responsibilities - Critical Competencies

Competence	Description
Business
Strategic Development	Establish the strategic direction and steer the organisation towards its goals
Business Performance	Manage the performance of the organisation.
Risk Management	Analyse and manage risk.
Change Management	Implement and manage changing situations resulting from a change in strategic/business.
Planning	Deliver results by developing, reviewing or following a work plan, action plan or operational plan.
Systems and Procedures	Develop and/or apply procedures to assist the organisation achieve its goals.
Information Analysis	Make informed decisions by collecting and interpreting data and information
Documentation	Communicate using formal business writing.
Communication	Exchange information through verbal communication
Customer
Customer Commitment	Demonstrate a commitment to customer service - both internal and external customers.
Promotion	Promote the value of the products/services offered by the organisation.
Relationship Building	Build beneficial relationships with suppliers and stakeholders.
Organisational Values	Display the organisation's image and value standards.
People
Innovation	Use original and creative thinking to make improvements and/or develop and initiate new approaches.
Professional
Research	Apply formal research methodologies.

Qualifications

Qualification	Discipline	Notes
Preferred
Degree	Business and Management, Public Relations, Marketing or Journalism.	Bachelors Degree in Marketing and Communications or Business Administration with relevant experience

Work Knowledge and Experience

1. Minimum of 3 years of journalism/Public relations/Communications/Marketing experience
2. Minimum of 2 years of experience in digital media and marketing
3. Good knowledge of and contacts in local media, must espouse team work, and demonstrate strong supervision and leadership skills
4. Proficiency with Microsoft Office and FPCL online reporting systems
5. Advance competency in use of word processing and presentation software (e.g. MS Word, Powerpoint, Publisher) required
6. Demonstrated and responsible use of social media, such as Facebook, Twitter, LinkedIn etc
7. Excellent business acumen

Requirements

Language Proficiency
Excellent command of English
Excellent interpersonal/communications skills
Successful completion of Reading and Writing Test for English literacy
Regulatory Compliance Requirements
OHS
Skills Assessment
Good report writing skills
Analytical and Critical thinking skills
Excellent customer service skills
Excellent public speaking

Interactions

Interaction	Comments
Internal
All staff
Executive Management
Supervisors
External
Customers/Clients
General Public
Stakeholders

Attributes

Attribute	Definition
Behavioural Styles
Accountable	Assumes full responsibility for own actions and identifies with the success or failure of own part of the overall work/goal.
Integrity	Adherence to moral and ethical principles; soundness of moral character; honesty.
Reliable	Is able to be trusted to do what is expected or has been promised, puts in a great amount of effort believing in the value of work.
Interpersonal Styles
Objective	Impartial and honest in dealings with others, eliminating own feelings and view to reach a balanced judgement.
Self Sufficient and Assured	Readily copes with situations without recourse/need of others, showing confidence and belief in oneself and one's own abilities
Team Oriented	Enjoys being with others as part of a group or team.
Thinking Styles
Analytic	Able to separate things into their constituent elements in order to study or examine them, draw conclusions, or solve problems.
Conscientious	Demonstrates a sense of right and wrong and a personal obligation to do the right thing.
Initiative	Takes action and makes decisions without the help or advice of other people.
Well organised	Controls tasks in a well thought out and critical manner.