Content Writer

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Job Description

Established in 1983 as the Tourism Council of the South Pacific, the Pacific Tourism Organisation (SPTO) is the mandated organisation representing Tourism in the region. Its 21 Government members are American Samoa, Cook Islands, Federated States of Micronesia, Fiji, French Polynesia, Kiribati, Nauru, Marshall Islands, New Caledonia, Niue, Papua New Guinea, Rapa Nui, Samoa, Solomon Islands, Timor Leste, Tonga, Tuvalu, Vanuatu, Wallis & Futuna and the People’s Republic of China. In addition to government members, the Pacific Tourism Organisation also has a private sector membership base

The role is required to create and deliver engaging and inspiring content across SPTO's range of digital channels and platforms. The Content Writer ensures SPTO's digital presence supports and enhances its projects and business offering including ensuring stakeholder management. The role reports to the Manager Marketing.

Outcomes

Organisational Stakeholders
1. Strategic content created, delivered and monitored
Robust content supports the implementation of SPTO's Digital and Content Strategy.                       Develop and monitor digital content plans for specific campaigns.   Produce relevant content for websites, blogs and social media platforms. Assisting the marketing team in developing content for advertising campaigns Conduct in-depth research on industry-related topics in order to develop original content Target content to specific audiences with a strong focus on unique products of the Pacific. Devise paid and organic methods to increase online traffic. Conduct keyword research and use SEO best practices to increase traffic to website. Analyse website and social media traffic to measure the reach of the content.    Day-to-day management of digital channels ensured, creating inspirational, informative and engaging content. Implement Content Calendar across all channels, increasing engagement with audiences and stakeholders. Creative ideas and innovative content delivery methods are being developed and implemented, while the latest digital marketing trends are being identified.
2. Stakeholder relationships developed and maintained
Establish partnerships with National Tourism Organisations (NTOs) and Industry Members and source contents (articles, videos, images, digital maps, etc.) which will help promote the various stories of the Pacific.  Relationship building with international media agencies e.g.  Travel Daily Media, Cruise Industry News, Travel & Leisure etc.                         On-going communication ensured with the editorial team and account executives to ensure deadlines are not missed. Work closely with the Consultant to ensure activities in the Content Strategy are implemented.    Liaise with website administrators to ensure contents on relevant websites are updated regularly. Undertake media monitoring and social listening using reputable digital platform and provide reports to the Marketing Manager.
3. Project-based communications are supported and effective
Assistance provided with upgrading contents for SPTO, NTO and Industry Members’ websites in line with the Content Strategy. Provide training and advice on the development and management of contents on digital channels of  SPTO, NTOs and Industry members.
4. Teamwork and cooperation
Cooperation within the team and greater function / department Collaboratively work to achieve the set targets and goals
5. Organisation's image and value standards demonstrated and promoted
Collaborate with other teams in the organisation for the benefit of the organisation Monitor and encourage team members to uphold image and value standards

Responsibilities - Critical Competencies

Competence	Description
Business
Planning	Deliver results by developing, reviewing or following a work plan, action plan or operational plan.
Information Analysis	Make informed decisions by collecting and interpreting data and information
Documentation	Communicate using formal business writing.
Communication	Exchange information through verbal communication
Customer
Customer Commitment	Demonstrate a commitment to customer service - both internal and external customers.
Promotion	Promote the value of the products/services offered by the organisation.
Relationship Building	Build beneficial relationships with suppliers and stakeholders.
People
Problem Solving	Develop practical solutions to a situation.
Self-Management	Manage your priorities and objectives efficiently and effectively
Professional
Technical Strength	Demonstrate knowledge of a specialist discipline.

Qualifications

Qualification	Discipline	Notes
Preferred
Degree	Media, communications, advocacy, public relations
Desirable
Higher Degree incl. Post Grad Cert or Dip	Media, communications, advocacy, public relations

Work Knowledge and Experience

1. Over three years of proven experience in a comparable position
2. Demonstrated expertise in devising and implementing successful strategies for media content and public relations campaigns.
3. Outstanding writing and editing abilities.
4. Strong relationships with line ministries, private and public sector partners and business media outlets
5. Demonstrated expertise and experience in utilizing various forms of social and online media to communicate messages and disseminate information to intended audiences.
6. Experience with web content management systems

Requirements

Language Proficiency
Excellent command of both written and spoken English
Professional Associations
Membership of appropriate Professional Institution
Regulatory Compliance Requirements
Police Clearance

Interactions

Interaction	Comments
Internal
All staff
Marketing Manager
Marketing Division
Chief Executive Officer
Manager Research and Statistics
Manager Executive and Special Projects
External
Media
Stakeholders
Vendors and Suppliers
Communities

Attributes

Attribute	Definition
Behavioural Styles
Detail oriented	Attends to the small elements of a task/activity, ensuring completeness and accuracy.
Reliable	Is able to be trusted to do what is expected or has been promised, puts in a great amount of effort believing in the value of work.
Innovative	Devises new and creative ways to do things comes up with original ideas.
Energetic	Constantly active and driven to put in effort. Works hard to promote an enterprise.
Experimenter	Tries out new procedures, ideas or activities.
Interpersonal Styles
Perceptive	Shows keen insight and understanding of issues or situations.
Realistic	Shows concern for facts and reality, rejecting the impractical.
Self-sufficient and assured	Readily copes with situations without recourse/need of others, showing confidence and belief in oneself and one's own abilities.
Thinking Styles
Analytic	Able to separate things into their constituent elements in order to study or examine them, draw conclusions, or solve problems.
Flexible/Adaptable	Readily accommodates changing circumstances, modifying own behaviour and/or views. Able to adjust easily to new conditions.
Holistic thinker	Considers issues/situations as a whole rather than analysing or dissecting the parts.