Marketing Coordinator

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Job Description

PacTrade (PNG) Limited is an established FMCG distributor of Fast-Moving Consumer Goods (FMCG) and part of CJ Patel Group of Companies in Fiji. PacTrade is represented in PNG with its Head Office in Port Moresby and a branch in Lae, Morobe Province.

Marketing Coordinator is responsible for managing trade and marketing activities for Pactrade PNG Limited including working on the consumer journey for our Brands. This position reports to National Sales Manager, Pactrade PNG Limited.

Outcomes

Organisational Stakeholders
1. Marketing Activations Managed
Planning, coordination and execution of marketing activations managed, including product launches, demos, promotions and marketing campaigns. Developing and implementing marketing and advertising campaigns in line with Brand and Group Marketing Strategies Implementation of successful marketing campaigns across all territories in PNG regular trade visits ensured to monitor implementation and performance Collaboration with the graphics and head office team to produce promotional materials Organize promotional activities Planning and organizing promotional activities, demos and presentations for new products/services with sales team Maintaining promotional materials inventory by coordinating requirements with group marketing department, suppliers and placing orders Budgets and timelines for activations managed, ensuring efficient resource allocation and timely execution. Planning meetings and trade shows by by identifying requirements, establishing contacts, developing schedules. Ensuring all marketing activities are in compliance with statutory, regulatory, brand and supplier policies/guidelines Inventory of sales support materials maintained, ensuring all are current and accurate Coordinate creation of new materials when necessary Marketing Budget monitored by comparing and analyzing actual results with plans and forecasts.
2. Market Intelligence and Well Informed Management
Performance of marketing activations monitored and tracked consistently Prepare marketing activity reports and metrics for program success Regular reports and analysis on market share data and sales data provided to evaluate effectiveness Tracking of product line sales and analyzing sales forecasts  Market gap identification completed on accurate and timely basis Setting up tracking systems for online marketing activities Timeliness, quality and accuracy of daily, weekly and monthly reports to management ensured Daily operational data to the management is timely and accuracy of information maintained at all times Key performance indicators on weekly basis are informed  Monthly report presentation is accurate and supports decision making Ad-hoc information requests by management and shareholders, for decision-making purposes, addressed in a timely manner Preparation of marketing and brand performance reports  Regular research on competitive products ensured Compile market research, forecasts, competitor analyses, campaign results, and consumer trends Identifying and evaluating product characteristics, market share, pricing, and advertising Maintaining research databases. Providing competitive performance reports Build knowledge and education regularly through workshops, research, and seminars, and share best practices and local marketing tactics with team members
3. Teamwork and cooperation
Cooperation within the team and greater function / department Support, train and monitor performance of marketing team staff Support national sales manager with department KPI tracking and in establishing and evaluating marketing strategy  Cooperation across functions / departments Assist cross-functional teams in coordinating messaging, branding, and marketing collateral. Supports sales staff by providing sales data, market trends, forecasts, account analyses, and new product information. Brand & product feedback provided on an accurate and timely basis Competitor intelligence data collected and analyzed and shared with trade team Communication of campaign objectives, timelines, and deliverables to sales team, and provide instructions for usage and promotion Work collaboratively to achieve the set targets and goals Cultivate and maintain relationships with internal and external partners and vendors. Lead exchange of insights/recommendations with Brand and Sales Managers and translate into local competitive advantage as part of business strategy.
4. CJ Patel (Pacific) Limited's values upheld and demonstrated at all times
Collaborate with other teams for the benefit of the organisation Monitor and encourage team members to uphold image and value standards Uphold and demonstrate the organisation's image and values
Product's Stakeholders
1. Market Presence of all CJ Patel brands maximized
Share of Voice (SOV) in strategic channels optimized at all times Rebate agreements followed as per SOV listing Brand activation plans managed for all channels as per Trade Marketing Plans (TMPs). Online and advertising platforms regularly updated and managed Manage content creation on blogs, social media, and other media Maintain and manage influencer relationships Design and implements digital marketing strategy with the goal of driving traffic and/or brand recognition  Create successful social media campaigns to grow a brand’s audience   Opportunities explored to add value to job accomplishments.

Responsibilities - Critical Competencies

Competence	Description
Business
Planning	Deliver results by developing, reviewing or following a work plan, action plan or operational plan.
Resource Management	Deliver results through the efficient and effective allocation and use of supplies , equipment and people.
Information Analysis	Make informed decisions by collecting and interpreting data and information
Communication	Exchange information through verbal communication
Customer
Customer Commitment	Demonstrate a commitment to customer service - both internal and external customers.
Promotion	Promote the value of the products/services offered by the organisation.
Relationship Building	Build beneficial relationships with suppliers and stakeholders.
People
Facilitation	Assist the progress of work ensuring its timely and effective completion.

Qualifications

Qualification	Discipline	Notes
Preferred
Degree	Management Studies, Sales/Marketing/Advertising, Business Management or Business Administration or related fields	Bachelor's degree in marketing, business, finance, analytics, statistic, information systems or related discipline, or equivalent
Desirable
Higher Degree incl. Post Grad Cert or Dip	Arts and Economics, Sales/Marketing/Advertising, Business Management or Administration

Work Knowledge and Experience

1. Knowledge of traditional and digital marketing tools
2. Experience with research methods using data analytics software and solid computer skills, including MS Office, web analytics etc.
3. Excellent communication and presentation skills
4. High degree of initiative, creative and critical thinker with a keen eye for detail and a passion for delivering memorable brand experiences.

Requirements

Language Proficiency
Excellent command of English
Regulatory Compliance Requirements
Driver’s License

Interactions

Interaction	Comments
Internal
Finance Team
HQ Marketing Department
Management Team
Sales Team
External
Community
Contractors
Customers
Suppliers

Attributes

Attribute	Definition
Behavioural Styles
Innovative	Devises new and creative ways to do things comes up with original ideas.
Accountable	Assumes full responsibility for own actions and identifies with the success or failure of own part of the overall work/goal.
Achiever	Puts in effort to achieve a desired result or goal and is motivated by this end and the overall accomplishment.
Energetic	Constantly active and driven to put in effort. Works hard to promote an enterprise.
Experimenter	Tries out new procedures, ideas or activities.
Interpersonal Styles
Extrovert	Outgoing and showing interest in events going on around them, particularly people, new experiences and changing situations.
Team Oriented	Enjoys being with others as part of a group or team.
Self-sufficient and assured	Readily copes with situations without recourse/need of others, showing confidence and belief in oneself and one's own abilities.
Thinking Styles
Analytic	Able to separate things into their constituent elements in order to study or examine them, draw conclusions, or solve problems.
Imaginative	Generates ideas and images, showing creativity.
Initiative	Takes action and makes decisions without the help or advice of other people.