Senior Public Relations Officer

• Strategic communication plans that align with the TLTB’s goals and objectives developed and executed 
• Messages that reflects the TLTB’s Value created.
• Comprehensive public relations strategies to promote the TLTB’s mission and goals developed, implemented and ensured. 
• Communication plans that promote the TLTB’s objectives and initiatives developed and implemented. 
• Key messages identified and target audiences for various initiatives ensured, 
• Internal communication strategies managed, effective communication among employees, management, and different departments at TLTB ensured. 

• Relationships with media representatives built and outlets to secure coverage of the TLTB’s programs and initiative maintained. 
• Press releases, media kits and other communication materials to effectively convey key messages to the public and stakeholders prepared. 
• Relationships with the key media contacts, including journalists, bloggers, and influencers built and maintained. 
• Proactively pitch ideas and respond to media inquiries with the approval of the Chief Executive Officer (CEO).
• Market research, surveys, and data analysis to gather insights into public perception, community needs, and stakeholder feedback conducted. 
• Work in collaboration with other departments, government agencies, and community to ensure consistent messaging and effective communication.
• Interact with journalists, managing press releases, and ensuring positive coverage in the media ensured. 
• PR plans and strategies formulated. 

• Oversee the creation of press releases, media kits, articles and other content to effectively communicate the TLTB’s message and initiatives.
• Oversee the creation of engaging content for various platforms, including the TLTB’s website, social media channels, newsletters and publications.
• Ensure that all contents are clear, engaging, and aligned with the TLTB’s voice and branding.
• Oversee the creation of various communication materials, such as newsletters, reports, and promotional content, ensuring they align with the TLTB messaging and objectives.
• Oversee the TLTB’s social media presence, including content creation and engagement strategies.  Monitor social media channels for mentions and respond appropriately.
• TLTB’s voice and presence through online and offline channels enhanced. 

• Lead and mentor a team of public relations and communications professionals, fostering a collaborative and innovative work environment.
• Mentor and supervise the team, provide guidance on best practices in public relations and communications and support in their professional development.
• Lead the communication team, providing guidance and support in their professional development and ensuring the effective execution of PR and communication strategies.
• Collaborate with internal stakeholders, including marketing, legal, and executive teams, to ensure consistent messaging and alignment on public relations efforts.
• Monitoring and tracking of media coverage and analyse public relations metrics to assess the effectiveness of campaigns.
• Regular reports and recommendations to senior management and adjust strategies as needed based on analysis ensured. 
• Work in collaboration with internal stakeholders, including marketing, legal and executive management, to ensure consistent messaging and alignment on public relations efforts.
• Protect and enhance the TLTB’s brand through strategic messaging and public engagement ensured. 
• Consistency maintained in branding across the communication channels ensured.
• Media coverage and public perception of the TLTB and its initiatives monitored, providing regular reports and analysis to senior management.
• Effectiveness of public relations campaigns evaluated and adjust strategies as need to achieve desired outcomes ensured. 
• Media relations and requests managed. 
• Media relations maintained and work in collaboration with the team in promotional activities, maintaining positive public awareness of the company and its brand.

• Communication materials and strategies comply with legal requirements and ethical standards ensured. 
• Government policies and regulations understood, representing TLTB’s interests and compliance with relevant laws and regulations ensured. 

• Crisis communication plans developed and executed to protect and enhance the TLTB’s reputation during challenging situations.
• Communication during crises or sensitive situations to protect the TLTB’s reputation with the endorsement of the CEO handled. 
• Spokesperson for the organization during crisis situations and media inquiries.
• Resolution of disputes with the public or external vendors facilitated. 

• Facilitate the resolution of disputes with the public or external vendors ensured. 
• Survey initiatives led and  public opinions analyzed. 
• The iTaukei community liaised with, discussions facilitated, feedback gathered, and  community concerns and perceptive are integrated into TLTB’s communication strategies ensured. 
• Public consultations and awareness on landowners, tenants and general information.
• Engagement with communities and the landowners (Vanua).facilitated 
• Events, fairs, conference and so forth planned and supervised. 

• Quality customer service to TLTB’s external clients and to internal clients of the Region provided
• Implement the highest standards of internal customer service across TLTB

• Integrity of information maintained
• Confidentiality of information ensured
• Professional and ethical standards sustained
• An efficient, safe, healthy, motivated and environmentally-aware workplace

• Continuous learning and development of own skills and knowledge base is ensured.

.