Digital Marketing Officer

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Job Description

The iTaukei Land Trust Board (TLTB), formerly known as Native Land Trust Board (NLTB) derives its existence from the Native Land Trust Act of 1940. Its core mandate is to manage iTaukei Lands with its Vision “To Excel in Land Services and the Economic Empowerment of our Landowners” TLTB Core Business is Sustainable Land Development to enrich the lives and livelihoods of our landowners. Our organizational Values are – Trust & Transparency, Accountability, United. Knowledgeable, Effectiveness & Efficiency and Integrity & Inclusivity.

The Digital Marketing Officer (DMO) will support the growth TLTB’s digital communications and development of high-quality marketing activities and provide advice and guidance to service areas on related matters. The role will also assist in the development, upkeeping, monitoring and analysis of TLTB's current social media platforms and web-based products, will help establish new and innovative ways of communicating with customers, residents, businesses and partners, and will maintain the board’s website internally and externally including creating and optimizing content. The DMO will assist with implementation of communications activity which is targeted to the appropriate audiences, reflects the Boards vision, key priorities and messages and promotes the Boards services and enhance its reputation.

Outcomes

Organisational Stakeholders
1. Planning and Delivery of Digital Communications and Marketing activities
Support provided to the Public Relations & Marketing Team in the planning and delivery of digital communications and marketing activity to ensure that messaging is consistent, materials are of high quality, TLTB’s reputation is protected and enhanced and planned outcomes are met. Upkeep and marketing of Land Available on the TLTB Online Marketplace and provide support to the various teams in the Marketing of Land available online.  Growth, management and optimization of digital channels for new customer acquisitions ensured.  Data necessary for reporting, analytics and trend tools managed. Extraction of data and compiling of report with accuracy.  Performance across a variety of marketing channels: Search, Paid Social, Affiliate etc., managed.  Footage to be used for Promotional media files for the TLTB Online Marketplace captured.  Videos/Visual Aids to promote the Board’s products/image created and compiled.  Various teams assisted in the construction of Board policies that have a Digital Marketing component. Digital and marketing activity is well researched, evidenced, planned, evaluated and in line with TLTB’s priorities ensured.  Ways of improving digital communications and marketing activity identified to reflect the fast-changing pace of technology and meeting customer expectation in a modern environment. Contribution towards campaigns and publications provided and marketing, promotional, advertising materials organized. Boards corporate identity promoted and act as a brand guardian.
2. Digital Communications Channels
Assistance provided in populating and maintaining all communications channels with quality content to maximise engagement with key audiences including social media, website and print materials. Optimizing and measuring cost effective digital marketing campaigns targeted to the appropriate audiences to increase awareness, engagement and transactions to all stakeholders. Inequalities addressed by reflecting inclusion, equality and building meaningful connections with diverse audiences. Extend the current online reach and develop inclusive methods of engagement, considering wording, layout, posting of videos, subtitles and audio. Website content overseen and ongoing reviews performed to ensure it is always up to date and meets current search engine optimisation standards and accessibility guidelines. Monitoring and reporting patterns of social media activity ensured.
3. Relationship Building
Establish and maintain strong and positive relationships with Executive Management, Senior Management and employees in particular web editors and those that use social media, local media, partners and stakeholders in the community.  Collaboratively work with the Public Relations and Marketing team on the development and implementation of digital communication and marketing of lands packaged for the TLTB Digital land Register & Online Marketplace. Work in a highly collaborative environment with key business partners to ensure solutions are effectively implemented and support strategic objectives. Consistent communication on change initiatives across the business
4. Risk Management
Mitigating strategies provided for technological risks where this role is held accountable Work in partnership  to treat risks arising from the implementation of technology change initiatives
5. Health, Safety and Wellness
Compliance with relevant Occupational Health and Safety (OHS) obligation ensured.  Support and participate in health, safety and wellness initiatives
6. Demonstrate TLTB image and values standards at all times
Integrity of information maintained. Confidentiality of information ensured. Professional and ethical standards sustained. Work in a manner that embraces TLTB’s ethos.
7. Other Requirements
Efficient and effective delivery of any other assigned work. To deputise for the Public Relations and Marketing Team Leader or SPRO as required.

Responsibilities - Critical Competencies

Competence	Description
Business
Risk Management	Analyse and manage risk.
Information Analysis	Make informed decisions by collecting and interpreting data and information
Documentation	Communicate using formal business writing.
Communication	Exchange information through verbal communication
Customer
Customer Commitment	Demonstrate a commitment to customer service - both internal and external customers.
Promotion	Promote the value of the products/services offered by the organisation.
Commercial Focus	Optimize the commercial viability of the organisation.
Relationship Building	Build beneficial relationships with suppliers and stakeholders.
Quality Focus	Deliver quality.
People
Team Orientation	Work in a team towards a common aim.
Innovation	Use original and creative thinking to make improvements and/or develop and initiate new approaches.
Professional
Technical Strength	Demonstrate knowledge of a specialist discipline.
Research	Apply formal research methodologies.
Technology Application	Apply technology.

Qualifications

Qualification	Discipline	Notes
Preferred
Degree	Media & Communications, Marketing, Marketing & Information Systems

Work Knowledge and Experience

1. Experience in a digital/marketing communications role in a complex organization.
2. Experience of developing and delivering evidence based digital and marketing campaigns and monitoring impact.
3. Knowledge of current and developing digital solutions.
4. Demonstrable initiative and innovation, to think creatively and provide solutions to some of the digital and marketing challenges the organization faces.
5. Knowledge of Laws, Regulations and the policies affecting it including opportunities and challenges it faces.
6. Ability to gain confidence of a wide range of people and to maintain effective working relationships.
7. Ability to support in the management of emergency situations using social media to reach the required audience.
8. Ability to manage a varied workload with conflicting deadlines in a high pressured environment.
9. Ability to demonstrate making evidence based decisions.

Requirements

Language Proficiency
Excellent command of English
Knowledge of another language
Professional Associations
Membership of appropriate Professional Institution
Regulatory Compliance Requirements
Driver’s License

Interactions

Interaction	Comments
Internal
All staff
Executive Management
Management Team
External
Stakeholders
General Public
Landowners
Tenants
Government Officials
Media
Customers

Attributes

Attribute	Definition
Behavioural Styles
Detail oriented	Attends to the small elements of a task/activity, ensuring completeness and accuracy.
Energetic	Constantly active and driven to put in effort. Works hard to promote an enterprise.
Enthusiastic	Shows high levels of excitement and interest, and expresses positive feelings.
Innovative	Devises new and creative ways to do things comes up with original ideas.
Reliable	Is able to be trusted to do what is expected or has been promised, puts in a great amount of effort believing in the value of work.
Interpersonal Styles
Self-sufficient and assured	Readily copes with situations without recourse/need of others, showing confidence and belief in oneself and one's own abilities.
Team Oriented	Enjoys being with others as part of a group or team.
Thinking Styles
Flexible / Adaptable	Readily accommodates changing circumstances, modifying own behaviour and/or views. Able to adjust easily to new conditions
Imaginative	Generates ideas and images, showing creativity.

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