Manager Marketing & Brand

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Job Description

Fiji Airports Limited, established in 1999, is a government-owned commercial entity responsible for operating and managing 15 public airports across the Fiji Islands. This includes two international airports: Nadi International Airport, the main gateway for international visitors, and Nausori Airport, the domestic hub. Fiji Airports also oversees 13 outer island airports and provides air traffic management services within the Nadi Flight Information Region, covering an area of 6 million square kilometers. The company is dedicated to delivering world-class airport facilities and ensuring safe and efficient operations.

The Manager, Marketing and Brand, is responsible for building FA's brand equity and driving consumer engagement by developing and consistently communicating its value proposition across all marketing channels to resonate with the target audience. Ultimately, this role contributes to revenue growth, improved customer experience, and a stronger competitive position for the airport in regional and international markets. This role reports to the GM Commercial.

Outcomes

Organisational Stakeholders
1. Marketing Campaigns Developed & Delivered
Marketing campaigns to promote airport services, retail and commercial offerings developed and implemented. Consistency in brand messaging across all channels ensured. Collaborative alignment with internal and external stakeholders facilitated to meet overall business objectives. Passenger engagement driven through creative, targeted initiatives.
2. Effective Brand Management
FA's Brand Audit conducted, and recommendations implemented FA's Brand manual and collateral reviewed FA’s brand and reputation are protected and enhanced through strategic messaging and consistent communication across all levels. FA’s strategic online presence and public perception are monitored by managing feedback proactively.
3. Sales & Revenue Management Executed
Sales targets for marketing and commercial teams set and translated into actionable plans. Team performance monitored; roadblocks identified and strategies recalibrated in real time. Sales team motivated, coached and supported to achieve individual and collective quotas. Promotional partnerships with retail and commercial divisions formed to unlock new revenue streams.
4. Team Leadership & Development Provided
High-calibre marketing professionals recruited, hired and onboarded. Ongoing training, mentorship and performance-review processes designed and delivered. Culture of collaboration, knowledge sharing and continuous improvement fostered. Coaching and career-development support provided to help each team member reach their full potential.
5. Sales Process & Competitive Strategy Implemented
Clear, end-to-end sales processes established and continuously refined. Customer needs analysed and targeted sales approaches crafted to win new business. Regular competitor analyses conducted to inform positioning and pricing strategies. Process optimisations executed for greater efficiency, effectiveness and scalability.
6. Customer Relationship & Retention Ensured
Collaborative frameworks with customer-success functions established to secure satisfaction and loyalty. Strong relationships with key clients and stakeholder groups built and nurtured. New business opportunities identified to expand the airport’s commercial footprint. Customer concerns addressed promptly to preserve a positive brand experience.
7. Performance Reporting & Insights Delivered
Central dashboard for tracking and analysing marketing, brand and sales metrics established. Regular performance reports generated to highlight trends, successes and areas for improvement. Insights and recommendations presented to senior leadership to inform strategic decision-making. Plans and tactics adjusted based on performance data and shifting market conditions
8. Customer-facing Content Creation and Oversight
The creation of high-quality Marketing content for various platforms (websites, social media, newsletters) is supervised. Content is aligned with FA's brand equity and value proposition. Relevant content that supports FA’s goals is produced in collaboration with all departments.
9. Teamwork and cooperation
Professional conduct is consistently maintained with all stakeholders, fostering positive internal and external relationships. Collaboration with other departments is proactive, supporting cross-functional coordination. All assigned duties are carried out diligently and professionally, contributing to the success of the organisation.
10. Fiji Airport's image and value standards demonstrated and promoted
FA's image and values upheld and demonstrated. Team members monitored and encouraged to uphold FA's image and values standards

Responsibilities - Critical Competencies

Competence	Description
Business
Strategic Development	Establish the strategic direction and steer the organisation towards its goals
Business Performance	Manage the performance of the organisation.
Planning	Deliver results by developing, reviewing or following a work plan, action plan or operational plan.
Resource Management	Deliver results through the efficient and effective allocation and use of supplies , equipment and people.
Systems and Procedures	Develop and/or apply procedures to assist the organisation achieve its goals.
Information Analysis	Make informed decisions by collecting and interpreting data and information
Documentation	Communicate using formal business writing.
Communication	Exchange information through verbal communication
Customer
Customer Commitment	Demonstrate a commitment to customer service - both internal and external customers.
Promotion	Promote the value of the products/services offered by the organisation.
Commercial Focus	Optimize the commercial viability of the organisation.
Relationship Building	Build beneficial relationships with suppliers and stakeholders.
Quality Focus	Deliver quality.
Organisational Values	Display the organisation's image and value standards.
Social and Cultural Awareness	Respond respectfully and effectively to people of different cultural and social backgrounds.
People
Leadership	Utilise a leadership position to influence people and events and to increase performance.
Facilitation	Assist the progress of work ensuring its timely and effective completion.
Innovation	Use original and creative thinking to make improvements and/or develop and initiate new approaches.
Learning	Develop the competencies of self and others to enhance performance.
Professional
Technical Strength	Demonstrate knowledge of a specialist discipline.
Research	Apply formal research methodologies.
Technology Application	Apply technology.

Qualifications

Qualification	Discipline	Notes
Preferred
Degree	Commerce, Communications, Marketing	or related field.

Work Knowledge and Experience

1. Minimum of 10 years of experience in sales, marketing, branding, or a related role.
2. Digital Marketing Experience: Proficiency with social media marketing, content creation, SEO, marketing analytics tools, and other digital marketing strategies.
3. Experience with Brand Management: Demonstrated ability to develop and maintain brand guidelines, ensuring consistency across all marketing materials
4. Excellent communications skills, both verbal and written.

Requirements

Language Proficiency
Excellent command of English

Interactions

Interaction	Comments
Internal
All employees
Management Team
Projects Team
External
Airport Stakeholders
Customers
Suppliers

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