Manager Marketing

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Job Description

Fiji Pine Limited was initially established by the Government of Fiji in an effort to generate economic activities in the rural areas as well as to fully utilize “talasiga” (dry grass lands) on which Caribaean pine (Pinus caribaea var. hondurensis) was planted. Fiji Pine Limited has established pine plantation on the dry grassland areas of Viti Levu and Vanua Levu with a stocked area of 23,866.7 hectares as at 31st December 2017. Fiji Pine Limited is committed to increasing its stocked area estates in an effort to ensure sustainability of the Pine Industry. The organization is also committed to protecting cultural significant sites and rehabilitating degraded sites.

To lead TWIL’s marketing function by developing and executing strategic initiatives that enhance brand visibility, secure new and existing markets, and position TWIL competitively in domestic and international sectors. The Marketing Manager will work closely with the Sales Manager to support achievement of sales targets through market intelligence, promotional campaigns, and stakeholder engagement. This role reports to the Executive Chairman.

Outcomes

Organisational Stakeholders
1. Strategic Marketing and Brand Development
Develop and implement TWIL’s annual marketing strategy aligned with corporate objectives and export priorities. Position TWIL as a trusted, sustainable and innovative brand across all product lines. Ensure consistent brand messaging across platforms, materials and stakeholder touchpoints. Develop and implement TWIL’s annual marketing strategy aligned with corporate objectives and export priorities. Position TWIL as a trusted, sustainable and innovative brand across all product lines. Ensure consistent brand messaging across platforms, materials and stakeholder touchpoints.
2. Market Development and Sales Alignment
Identify, secure and nurture domestic and international markets for TWIL’s products. Collaborate with the Sales Manager to align marketing initiatives with sales targets and customer acquisition strategies. Provide market insights and promotional support to strengthen lead generation and conversion. Monitor market performance and recommend adjustments to improve competitiveness and revenue growth.
3. Market Research and Intelligence
Conduct market analysis to identify trends, customer needs, competitor positioning and emerging opportunities. Prepare quarterly market intelligence reports to inform executive decision-making and product development. Monitor global forestry and export dynamics relevant to TWIL’s operations.
4. Digital and Traditional Marketing Campaigns
Lead the design and execution of advertising campaigns across print, radio, digital and social media. Maintain and update TWIL’s website, social channels and digital assets. Track campaign performance and optimize based on analytics and feedback.
5. Stakeholder and Community Engagement
Coordinate marketing support for CSR initiatives, community outreach and cultural events. Collaborate with Fiji Pine Group subsidiaries, government agencies and export partners to amplify TWIL’s impact. Develop marketing materials for stakeholder briefings, trade missions and board submissions.
6. Budgeting and Reporting
Prepare and manage the annual marketing budget, ensuring cost-effective execution. Report monthly on marketing KPIs, campaign ROI and strategic progress. Ensure compliance with Fijian advertising standards, export regulations and internal policies.
7. Organisation's image and value standards demonstrated and promoted
Collaborate with other teams in the organisation for the benefit of the organisation Monitor and encourage team members to uphold image and value standards Uphold and demonstrate the organisation's image and values

Responsibilities - Critical Competencies

Competence	Description
Business
Strategic Development	Establish the strategic direction and steer the organisation towards its goals
Business Performance	Manage the performance of the organisation.
Planning	Deliver results by developing, reviewing or following a work plan, action plan or operational plan.
Resource Management	Deliver results through the efficient and effective allocation and use of supplies , equipment and people.
Documentation	Communicate using formal business writing.
Communication	Exchange information through verbal communication
Customer
Customer Commitment	Demonstrate a commitment to customer service - both internal and external customers.
Promotion	Promote the value of the products/services offered by the organisation.
Relationship Building	Build beneficial relationships with suppliers and stakeholders.
Organisational Values	Display the organisation's image and value standards.
People
Leadership	Utilise a leadership position to influence people and events and to increase performance.
Team Orientation	Work in a team towards a common aim.
Facilitation	Assist the progress of work ensuring its timely and effective completion.
Negotiation	Reach agreement through discussion and compromise.
Professional
Financial Application	Apply financial principles and practices.
Operational
Stock Control	Acquire and monitor stock to meet business needs

Qualifications

Qualification	Discipline	Notes
Desirable
Degree	Business and Management, Marketing	or related field - with 5 years in a similar role
Preferred
Diploma	Business and Management, Marketing	Or a Diploma in Marketing, Business Management or related field with 7 - 10 years’ experience in a similar role.

Work Knowledge and Experience

1. Minimum of 3-5 years’ experience with in a similar role, or 7-10 years in lieu of a degree.
2. A successful track record both in terms of volume and value of sales.
3. Excellent communication, interpersonal, and customer service skills.
4. Knowledge of data analysis and report writing.

Requirements

Language Proficiency
Excellent command of English

Interactions

Interaction	Comments
Internal
Senior Manager Operation TWIL
Sawmill Manager
Processing Manager
Manager Finance
Manager Fleet
Manager Human Resources
External
Customers
Marketing Agencies
Media Agencies

Attributes

Attribute	Definition
Behavioural Styles
Accountable	Assumes full responsibility for own actions and identifies with the success or failure of own part of the overall work/goal.
Energetic	Constantly active and driven to put in effort. Works hard to promote an enterprise.
Innovative	Devises new and creative ways to do things comes up with original ideas.
Interpersonal Styles
Extrovert	Outgoing and showing interest in events going on around them, particularly people, new experiences and changing situations.
Self-sufficient and assured	Readily copes with situations without recourse/need of others, showing confidence and belief in oneself and one's own abilities.
Team Oriented	Enjoys being with others as part of a group or team.
Thinking Styles
Holistic thinker	Considers issues/situations as a whole rather than analysing or dissecting the parts.
Imaginative	Generates ideas and images, showing creativity.
Numerate	Shows abilities in quantitative thought and expression.

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