Sales Manager - Outstation

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Job Description

PacTrade is an established FMCG distributor of Fast-Moving Consumer Goods (FMCG) and part of CJ Patel Group of Companies in Fiji. PacTrade is represented in PNG with its Head Office in Port Moresby and a branch in Lae, Morobe Province.

The Sales Manager – Outstation is responsible for driving sales growth, strengthening distribution networks, and ensuring consistent product availability across remote and regional markets in Papua New Guinea. The role requires frequent travel, hands-on engagement with dretailers and the ability to operate effectively in challenging environments. This position reports to the National Sales Manager, Pactrade PNG Ltd.

Outcomes

Organisational Stakeholders
1. Sales Strategies and Budgets Managed
Annual Net Sales Value (NSV) budgets achieved within the agreed targets Sales strategies implemented and managed efficiently within allocated territory Retailers provided accurate reporting on an on-going basis Promotional programs designed, implemented and managed Slow moving, near expiry lines identified in a timely manner Relationships with key stakeholders managed at all times  Communication provided to Sales team on an accurate and timely basis  Marketing strategies supported  product sampling in-store displayed executed with sales team
2. Market Development and Operational Execution
Retailer and distributor networks developed in remote regions. Optimal stock levels, product availability, and route-to-market efficiency ensured. New Retailers identified and onboarded where necessary Expand presence in new and underserved territories Relationships with key accounts, wholesalers, and retailers strengthened. Competitor activity monitored and strategic responses recommended to National Sales Manager and GM. Timely delivery and proper merchandising standards ensured. Logistics coordination for remote distribution supported. Resolve operational challenges in outstation areas.
3. Well informed management
Timeliness, quality and accuracy of daily, weekly and monthly reports to management ensured Daily operational review ensured timely and accurately. Daily operational data to the management is timely and accuracy of information maintained at all times Prepare weekly and monthly sales reports Track KPIs, sales trends, and performance metrics Provide insights and recommendations to senior management Monthly and quarterly report presentation is accurate and supports decision making. Ad-hoc information requests by management and shareholders for decision-making purposes addressed in a timely manner.
4. Team Leadership
Supervision of and professional guidance to all reporting staff ensured Lead, coach, and supervise field sales representatives and merchandisers. Conduct regular field visits and performance reviews Training needs and competency gaps of staff assessed and managed in partnership with management and HR Department Succession planning ensured Sales force motivated to ensure high professional standards achieved and and monthly sales target and KPI target met Targets delivered through people management, performance review, reward and individual recognition Set clear targets and KPIs for the team
5. Safe work environment promoted and ensured at all times
Work place safety is ensured  Communication of Safety, Health and Environment to all team members are on an on-going basis Occupational Health & Safety systems promote zero workplace injury at all times Local environmental regulation is aligned with work place safety on an on-going basis Workplace hazards eliminated at all times Systems assist in the identification and elimination of work place hazards on an on-going basis
6. Organization values upheld and demonstrated at all times
Collaborate with other teams for the benefit of the organisation Monitor and encourage team members to uphold image and value standards Uphold and demonstrate the organisation's image and values Confidentiality maintained for all company data

Responsibilities - Critical Competencies

Competence	Description
Business
Resource Management	Deliver results through the efficient and effective allocation and use of supplies , equipment and people.
Customer
Customer Commitment	Demonstrate a commitment to customer service - both internal and external customers.
Promotion	Promote the value of the products/services offered by the organisation.
Relationship Building	Build beneficial relationships with suppliers and stakeholders.
People
Leadership	Utilise a leadership position to influence people and events and to increase performance.
Negotiation	Reach agreement through discussion and compromise.

Qualifications

Qualification	Discipline	Notes
Preferred
Diploma	Sales/Marketing/Advertising	Even Experience with 3 to 4 years similar role is adequate.
Desirable
Degree	Sales/Marketing/Advertising

Work Knowledge and Experience

1. Proven experience in managing retailers and outstation sales operations.
2. Strong leadership and team management skills.
3. Willingness and ability to travel frequently to remote regions across Papua New Guinea.
4. Ability to work independently in challenging environments.
5. Minimum 4–6 years’ experience in FMCG sales, preferably in regional or remote markets.
6. Strong communication and negotiation skills.

Requirements

Language Proficiency
Excellent command of English
Regulatory Compliance Requirements
Driver’s License
Police Clearance

Interactions

Interaction	Comments
Internal
Finance Team
Management Team
Sales Team
Warehouse Team
External
Customers
Regulators
Suppliers

Attributes

Attribute	Definition
Behavioural Styles
Achiever	Puts in effort to achieve a desired result or goal and is motivated by this end and the overall accomplishment.
Detail oriented	Attends to the small elements of a task/activity, ensuring completeness and accuracy.
Accountable	Assumes full responsibility for own actions and identifies with the success or failure of own part of the overall work/goal.
Resilient	Cope positively with stress and catastrophe. Bounces back from setbacks, mistakes or misfortunes.
Interpersonal Styles
Objective	Impartial and honest in dealings with others, eliminating own feelings and view to reach a balanced judgement.
Extrovert	Outgoing and showing interest in events going on around them, particularly people, new experiences and changing situations.
Team Oriented	Enjoys being with others as part of a group or team.
Thinking Styles
Disciplined/Systematic	Is controlled in conduct, shows an orderly pattern of behaviour, following a methodical and thorough approach.
Well organised	Controls tasks in a well thought out and critical manner.
Flexible/Adaptable	Readily accommodates changing circumstances, modifying own behaviour and/or views. Able to adjust easily to new conditions.

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